WarmCards White Balance Card
Warm Cards - Cool Cards - CoolCards

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WarmCards White Balance Card - Warm Cards - Cool Cards - CoolCards

WarmCards White Balance Card - Warm Cards - Cool Cards - CoolCards

WarmCards White Balance Card - Warm Cards - Cool Cards - CoolCards

WarmCards White Balance Card - Warm Cards - Cool Cards - CoolCards

WarmCards White Balance Card - Warm Cards - Cool Cards - CoolCards

WarmCards make it simple and easy for the cameraman to get a warmer white balance, and then to keep the white balance consistent throughout the shoot with precision.

WarmCards work with all cameras, all lenses, and are as easy to use as an ordinary white card. With three different grades to select from, the WarmCards System gives you exacting control over the color balance of your camera.

Professional cameramen spend a lot of time and effort creating beautiful lighting, selecting filters, and implementing other effects to get the "look" they want -- but most of them forget about the easiest tool of all -- manipulating the electronic white balance of their camera.

Any cameraman that has been in the business for more than a decade knows that the professional CCD cameras of today just don't deliver the warm, beautiful images that tube cameras once did. New technology may have given us cheaper and lighter gear with fewer maintenance headaches, but we paid for it with colder and harsher images.

For experienced cameramen, a "true" white balance is rarely acceptable these days. By tricking the camera's white balance into producing better colors, it is possible to get the "warm look" that audiences prefer -- but today's cameras can't deliver without some help.

The problem is that, until now with WarmCards and CoolCards, cheating the white balance has been difficult to control and risky.

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