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Ed Powell
Director
The New Jim Bakker Show |
"Dear Studio One, A few days ago I ordered your Warm Cards Plus
Package and received it in just a few days. I started using it on
Monday of this week and the difference in the color on our television
program is unbelievable!! Thanks so much for such a wonderful
product!! Sincerely, Ed Powell |
Mark Welch
Director of Photography
Ayala Productions
Oklahoma City
Recent Clients:
A&E
Discovery Health
World Relief
TBN
CBN |
"I purchased a set of WarmCards before a
big overseas shoot last month (Feb. 2002). I did this because an
editor complained of my D-30's propensity to shoot "on the green side"
while shooting in low contrast situations. He had to adjust about 13%
while color correcting in the mid tones or gammas. (He uses
Combustion) I spent a couple hundred bucks to have an engineer go
through the cam only to tell me the colorimetry wasn't that bad. She
did some minor tweeking. So I
spent the $65 on WarmCards and shot an extensive test reel and sent
the editor the tape. His final comment was "don't shoot with the
Warmcards - it looks TOO GOOD." He was afraid the new look
wouldn't match previous footage shot with the D-30. Bottom line - I
will always use the Warmcards when not shooting for this client. They
are very handy and the look is superb!" |
Nate Hill
Director/Producer
JTV Productions
Orem, Utah
Recent Clients
Fox Sports Net
NBA Entertainment
Sundance Channel
Univision |
"Our production company has three
separate ENG packages, all of them travel with their own set of
WarmCards. "I produce a monthly
medical training video with a client who is getting
older. He refuses to wear make-up, yet is very sensitive to the way he
looks on camera. Soft filters, soft lighting and most of all WarmCards
have made a huge difference in the way this doctor looks on-camera.
His flesh tones have gone from looking pasty and unhealthy to natural
and warm.
"I also recently worked on a live
boxing event out of a production truck for Univision (Solo
Boxeo). It's an indoor event with full grid lighting. I
brought my WarmCards with me and asked the video guy if he would like
to give them a try. He settled on using Warm 2. The end result was
that the executive producer and director loved the "warm" look of the
video and couldn't believe the cards had made it so easy. Now they've
got a set of cards on board the truck.
"I was hired by Fox Sports Net
out of California to shoot b-roll of a BMX biking competition. The
show was covered by NBC and re-airing at a later date on Fox
Sports Net. Fox wanted it's own footage for teases and the graphics
package they were going to build. It was an outdoor event and I shot
all of the footage white balanced on Warm 1. A few days after the
event I received a phone call from the producer in L.A. complementing
me on how great the footage looked. I attribute the complement to good
camera work and WarmCards. WarmCards are simple, convenient, and
effective!
"I'm really happy with the results
I've been getting with WarmCards. They are definitely well worth the
money! " |
Ed Reinsel
Cameraman
Reinsel Video, Inc. McLean, VA
Recent Clients
Fox News Channel |
"Thank you so much for creating WarmCards!
I just completed a project that had 19 interviews in different
locations and I used the WarmCards on every one. We used the Warm-1
card to give a consistent look to all the locations.
"I also used WarmCards to shoot Fox
News Sunday Washington D.C. beauty shots for use as transitions in
the show. I've been working on these for the 5 years that the show has
been on the air. I shoot in 16:9 wide screen and every shot must be
great. WarmCards helped me step up the quality one more notch. Thanks!
Finally, after 20 years of shooting under all kinds of conditions I
now have WarmCards to help me achieve a look my clients love. I will
recommend the WarmCard System to all." |
Steve Horvath
Comcast Cable
Production Technician
Reading, PA 19602
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"The warm cards work great! My manager
was skeptical, but I was recently able to sneak them in at an on
location interview shoot when I was white balancing the cameras. The
results were excellent. The flesh tones were much warmer and the
colors more vibrant. Now my manager asks for the Warm Cards when we
white balance. He's been converted too! Thanks!" |
Dale E. Wilson
Owner
StringShot News
Assets |
"Do I like WarmCards? I was a little
hesitant at first, to go into full swing using them for most shots.
But did that change. I LOVE the cards for all the reasons outlined in
the directions, mainly consistency in color reference. I even used
them yesterday to shoot a funeral outside.
"One day I was set up to shoot an
interview at the Florida State Fair. I had "warm" balanced my camera,
but while waiting for the subject to show up I saw a shot I needed
real quick, in much brighter light, total different conditions than
what I had my camera set to shoot. So, I kicked the camera into
automatic iris and white balance. Later, while going through the
footage I realized that the "white balanced" footage I grabbed was the
first time I had shot anything unWarmed, in many months and also
realized it was the first time I had actually seen normal "White
Balanced" footage to compare. It looked terrible." |
Thomas Waldron
Director of Photography
CineFilms
Dallas, Texas
Recent Clients
NBC Nightly News
Inside Edition
CBS "Survivor II" Interview
CNBC, Fox News
Reuter's New Service
Animal Planet, HGTV |
"I have found my clients to generally
pick a warmer balance than the
stock white balance my camera provides. In fact, I don't like the
color
of the white balance my camera provides, and only use it when
absolutely necessary."Since I
have carried WarmCards, quite frequently, my clients are picking the
balance I make using the #1 WarmCard. I think the most common response
is, "ooooh, let's use the warmer one!". |
Darryl Rehr
Greystone Communications
Los Angeles, CA
Recent Clients
History Channel, HGTV, Travel Channel, MSNBC, TNN |
"At a recent shoot on the road for an
upcoming History Channel documentary, we used a shooter local
to the location. He came equipped with a set of WarmCards, and not
only did they quickly get me the "warm" look I wanted... I could
EASILY see what a great idea this system is.
"I'm going to carry a set of these with
me from now on (even for my local crews in Los Angeles), and I'll be
secure in the consistency of the product. A wonderful, simple, elegant
idea!" |
Richard Seccombe
Cameraman
Los Angeles, CA
|
"I wanted to send you a brief note to let
you know how incredible your product is. I shoot a lot of
nature/scenic video and your cards have allowed me to take all of the
harsh bluish cast out of the projects. I own a Sony DSR-500WS camera
and your cards have transformed the look of the video. The natural
look the Warm Cards give the video (and stills) is far superior to any
setting that I have been able to come up with. You have a great
product!" |
John Corriere
Director of Photography NNCC
|
"The only thing I miss about working with
film is the warm saturated color of the film stock. Now with WarmCards
I can make my cold looking digital camera have a nice warm look. I
don't have to bend over backwards to get the look I want.
"Most of my shooting is done in a hurry,
so the smaller cards on the lanyard work great for me. I always have
the card I want with me. The talent so far has loved the look it gives
them, not to mention the golden glow I get anytime of day instead of
just golden hour. Other shooters I've talked to about the WarmCards at
first where skeptical, then asked but will it work with my camera, and
then asked where can I get them after they see the video. WarmCards
are a great product. The lanyard is one of the first things I grab
before I pick up my camera. I'm glad the cards are made well because
I'll be using mine for a long time. Thanks again for making a great
product." |
Doug Jensen
DP/Cameraman
Freelance
Boston/Providence
Recent Clients
E! True Hollywood Story, Survivor II, A&E Biography, A&E
Investigative, Reports, Travel Channel, History Channel, HGTV,
Discovery, TLC, CNN, ABC News |
"Last week I was hired to shoot three
interviews for a History Channel producer that could not travel
to the location. I decided to use the Warm-2 card because it's become
my favorite technique to use on interviews. The producer called a few
days later to thank us for the excellent "look" of the interviews and
wanted to know what gels we had used so they could get the same look
at other locations in Egypt and France. When I explained about
WarmCards they were thrilled with the idea that it could be so simple
and said they were going to get a set of their own to travel with.
"Even though I own a top-of-the-line
Ikegami HL-59 that is in perfect operating condition and maintained
regularly, when I show clients the difference between a regular white
balance and a white balance with the WarmCards -- there's never any
doubt which one they will choose. The difference is amazing, yet no
one ever looks at the monitor and says the color looks unnatural.
WarmCards will make your video look closer to real life." |
Jim Kent
ArtGecko Productions
Phoenix, AZ
Recent Clients
ABC News, A&E, Budweiser, Discovery Channel, Harpo Productions, Kurtis
Productions, Fox News Channel, NBC News, and 20/20. |
"Thank you for creating WarmCards. I have
already put them to good use. My Sony 400A has a nice warm look in
preset, but being able to keep the image warm in various lighting
conditions has always been a concern. My typical solution was to throw
on the Matte Box, but not everyone wants to pay for that, as we all
know too well. Having the ability to access your WarmCards, white
balance, and start shooting quickly has added great value for my
clients. "The day after
receiving the cards in the mail, I shot for ABC's World News
Tonight. We didn't have a producer with us, but did feed the tape
for that night's show. The tape looked great.! All my shots looked
rich and vibrant with color. I was shooting real estate shots so they
passed my "outside in the sun" test.
"The Next day, we were working for
Oprah, this time with a producer. Like you suggest, I toggled
between the preset on the camera and the White balance using your "WarmCards",
and of course the producer and myself liked the "Warm Balanced" shot
best. Oprah is known for the warm and fuzzy look, and being able to
keep that continuity between the interviews and the B-roll without the
use of a bulky matte-box was great. Lets just say that hopefully you
won't sell many of these WarmCards because being a freelancer, we are
always looking for that extra competitive edge needed to keep the
almighty paying client happy." |
Bob Weast
DP/Cameraman
Athena Video Productions
San Diego, California
Recent Clients
Discovery, CNN, MTV, PBS, Sony, McDonalds, Titleist |
"Used the WarmCards this morning on a
multi-camera interview with excellent results! While I've often used
various blue items (sky, blue gel, whatever's available) in the past
to warm the image, the consistency your WarmCards provide means they
will always be packed when my production gear goes out. The
predictable, reliable "warm balance" eliminates all the guesswork.
"One of the things I like best is the
cool packaging... compact, lightweight, and professional, its a very
convenient package to carry along. As soon as the crew saw it everyone
wanted to know what the new toy was. It's a simple idea that gets
consistent, "warm" results!" |
Scott Hess
Vice President and
Chief Photographer,
Skyways Communications
Norwood, MA
Recent Clients
CNN, FOXSPORTS, MSNBC, CBS NEWS, YAHOO! BROADCAST |
"We've been using the WarmCards here at
Skyways onboard our three satellite uplink trucks continuously ever
since we got our hands on them. Our producers love the look . . . no
more white balancing over and over to try to hit the white balance
just right in order to get rid of those pasty faces! Just hit the
WarmCard and you get a consistent look every time." |
Dave Porfiri
Assistant Professor of Film and Video Production
American University
School of Communication
Washington, DC |
"I recently used the cards on a shoot for
the a promotional video for the Washington Semester program at
American University and found them to be a very convenient and
accurate way to create a warmer, more natural look for shooting
interviews. I used the A and B settings on the camera to register two
different white balances and with the flick of a switch, showed both
to the director on the monitor. It was great to be able to give the
director two different looks very quickly. Warmcards are a great
product and long overdue. When the Fall semester starts, I intend to
demonstrate them to my video production students in class and will
encourage them to use them on their location shoots." |
Chris Jensen
Producer/Director
Freelance
Salt Lake City
Recent Clients
JTV Productions, Sydney Olympic Broadcasting Organization, Fox Sports
Net, Fox Sports Rocky Mountain, Utah Grizzlies Hockey, UniVision, |
"I am a former camera operator and now do
most of my work as a producer and director. I was recently given a set
of WarmCards by a friend to try on a project I was working on. The
first day was a multi-
camera shoot and we white balanced on regular white, and then with
Warm-1 card. We toggled back and forth between the settings and
everyone agreed that the WarmCard looked much better than white.
"I have used other methods to trick the
white balance but the results were not always consistent. The
WarmCards however, gave a consistent look under our light conditions
throughout the project.
"I have since bought a set of my own
and I really like the smaller set of Warm Cards. I have been working on
a project in which a Canon XL-1 was used and the WarmCards look great
with it as well. The smaller
cards on the lanyard are my set of choice for location shooting. I
have since made it a standard to use WarmCards and have used them on
projects from documentaries to sporting events. Thanks for making it
so simple to get a better look!" |
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http://www.studio1productions.com
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