WarmCards and CoolCards make it simple and easy for the cameraman to get a warmer white balance or a cooler look, and then to keep the white balance consistent throughout the shoot with precision.

WarmCards and CoolCards work with all cameras, all lenses, and are as easy to use as an ordinary white card.

We offer the WarmCards Max system.  This includes 7 different grades of warm and cooling cards, allowing you will have exacting control over the color balance of your camera.

For experienced cameramen, a "true" white balance is rarely acceptable these days.  Professional cameramen spend a lot of time and effort creating beautiful lighting, selecting filters, and implementing other effects to get the "look" they want -- but most of them forget about the easiest tool of all -- manipulating the electronic white balance of their camera. This is where the WarmCards and CoolCards come in.  By tricking the camera's white balance into producing better colors, it is possible to get the "warm look" that audiences prefer or a "cooler look" for creating a cold feel to the scene without the need for filters or special lighting.

Until now with WarmCards and CoolCards, cheating the white balance has been difficult to control and risky.

"Warm Cards - the industry standard white balancing system"

Individual cameramen have long used their own crude hit-or-miss warming methods, but these techniques had unpredictable results that couldn't be repeated or easily matched with other shots. Obviously, no single shot stands alone. In any given location, and within a sequence of shots or scene, it is very important to maintain consistency with the white balance.

This isn't too hard if only a normal, ordinary white balance is deemed to be acceptable, but if the cameraman, producer, or director of photography wants a nice "warm look", it can be tough to maintain a consistent level of warming as lighting conditions change.

A typical shoot may have multiple setups, in several locations, both inside and outside, and even on different days. Haphazard warming techniques just don't work.

The WarmCard Max System
This includes the Warm 1, Warm 2, Warm 3, Warm 1/2, Cool 1 and Cool 2.  On the backside of all the cards you have a 100 IRE white balance grade. The cards come in a zippered carrying case with a lanyard for carrying single cards.

Warm ½ Card:
This card is similar to the original WarmCards, but not as strong. Many WarmCards users have asked for something a little weaker for times when some "warming" is wanted, but not as much as the Warm 1 would provide. This card is also excellent for outdoor use.

Minus Green Card:
As the name implies, this card removes the greenish tint you typically get while shooting under common fluorescent lighting. If you think ordinary white balancing compensates for the green hues of fluorescent lighting, you'd be wrong, and you'll be very surprised to see the difference on your monitor. The Minus Green card is amazing. Colors are truer and skin tones look healthier.

Often you'll need to shoot at locations that have a lot of fluorescent lighting, but the big problem with fluorescent lighting is that it usually has a green cast - distorting colors and making people look sick. This is common at places such as car dealerships, factories, airports, schools, retail stores, office buildings, supermarkets and hospitals. When shooting b-roll or documentaries -- you encounter it constantly, and turning off the fluorescents and providing your own lighting is usually not an option in such locations.

However, footage shot in these locations can be greatly improved if you take into consideration the existing lighting and adjust your white balance accordingly. Many shooters work under the mistaken assumption that a "normal" white balance compensates for the greenish tint of these lights -- but it does not.

The new "Minus Green" card provides the perfect solution for obtaining pleasing skin tones and a more correct color balance while shooting under fluorescents. It's the fast and easy way to give your camera better color rendition in uncontrollable fluorescent lighting situations. The right white balance can mean the difference between a good shot and a great shot.

The WarmCard MAX System, includes the CoolCards
The WarmCard Max System everything in the WarmCard and WarmCard Plus system and it includes 2 the Full-size 6"x10" CoolCards.  On the backside of all the cards you have a 100 IRE white balance grade.

Film makers has been asking us for the CoolCards for sometime now.  In the movies, you will often see a scene or several scenes, that has a cool or icy blue look to it.  The filmmaker is conveying a certain feeling with a cool blue look about the scene or sometimes the entire movie.  Even in commercials and music videos you will find this cool look. The Cool Cards allow you to consistently obtain this look from scene to scene.

Once you've seen the difference WarmCards and CoolCards can make, you'll probably never use an ordinary white balance ever again.
   

The WarmCard Max Set

2 different grades of Cool Cards for a cool blue and icy blue look.

Studio 1 Exclusive The WarmCard Max System includes: Full-size 6"x10" Cards in 7 different grades Warm 1 (Both Full Size and Pocket Size) Warm 2 (Both Full Size and Pocket Size) Warm 3 (Both Full Size and Pocket Size) Warm 1/2 (Both Full Size and Pocket Size) Minus Green (Both Full Size and Pocket Size) Cool 1 - Full Size Only Cool 2 - Full Size Only 100 IRE white on backside of each card. A zippered carrying case A lanyard for carrying single cards.

WarmCard Max System with 7 different grades of cards WarmCard Max System Was $112 Now only $99 Item # WarmMAX   Quantity

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